Fabletics was founded by Adam Goldenberg, Don Ressler and Kate Hudson in July 2013  and officially launched on October 1, 2013.   In June 2015, Fabletics launched FL2, its men's activewear line with Kate Hudson's brother and actor, Oliver Hudson .  In March 2016, the company expanded its inventory beyond athletic wear by adding dresses and swimsuits.   The company has repeated gained press exposure for their advertising tactics; including targeting competitor Lululemon and using footage shot by Hudson on her cell phone.   According to Forbes , Fabletics has increased its revenue by 35% each year, with a valuation of $250 million within its first three years of business. The company uses pop-up stores and crowd marketing to increase membership.  In these locations, Fabletics stocks apparel based on analytics of its online trends.  The company added collections for dresses and swimwear in the spring of 2017.  In September 2017, Fabletics announced its first line of official footwear including slip-ons, lifestyle sneakers, and workout shoes.  
Taking into consideration the purpose the Fusion is expected to fulfill – provide an economical solution for people in need of dependable transportation – it does a spectacular job. Beyond its ability to accelerate smoothly at a rather fast clip, (about seven seconds to sprint from zero to 60 mph) it has crisp handling, which allows drivers to initiate abrupt movements in traffic and hug corners snuggly. Its solidly-built suspension, consisting of independent setup of front teamed with a multi-link unit in the rear, provided a refreshingly smooth ride. Electric-assist power steering, which is standard on all Fusion models, responds appropriately.